Bibliograph

Satisfied customers tell three friends, angry customers tell 3,000, running a business in today's consumer-driven world, Pete Blackshaw

Type

Label

Satisfied customers tell three friends, angry customers tell 3,000, running a business in today's consumer-driven world, Pete Blackshaw

Language

eng

Format of music

not applicable

Literary text for sound recordings

other

Main title

Satisfied customers tell three friends, angry customers tell 3,000

Oclc number

239636061

Responsibility statement

Pete Blackshaw

Sub title

running a business in today's consumer-driven world

Summary

Describes the seminal financial influence of such consumer-generated media as blogs, message boards, social networking pages, and product review sites, and demonstrates how managers, marketers, and business leaders can establish and maintain a brand's credibility by responding to customers and forming open business relationships

resource.variantTitle

Satisfied customers tell 3 friends

Classification