Bibliograph

Onward, How Starbucks Fought for Its Life without Losing Its Soul, Joanne Gordon

Type

Label

Onward, How Starbucks Fought for Its Life without Losing Its Soul, Joanne Gordon

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Onward

Nature of contents

dictionaries

Oclc number

897388799

Responsibility statement

Joanne Gordon

Sub title

How Starbucks Fought for Its Life without Losing Its Soul

Summary

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback.In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity

Classification