Bibliograph

Onward, how Starbucks fought for its life without losing its soul, Howard Schultz ; Joanne Gordon

Type

Label

Onward, how Starbucks fought for its life without losing its soul, Howard Schultz ; Joanne Gordon

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

other

Main title

Onward

Responsibility statement

Howard Schultz ; Joanne Gordon

Sub title

how Starbucks fought for its life without losing its soul

Summary

In 2008, Howard Schultz, the president and chairman of Starbucks, made the unprecedented decision to return as CEO eight years after he stepped down from daily oversight of the company to become chairman. Concerned that Starbucks had lost its way, Schultz was determined to help it return to its core values and restore not only its financial health, but also its soul. In Onward, he shares the remarkable story of the company's ongoing transformation under his leadership revealing how, during one of the most tumultuous economic times in history, Starbucks again achieved profitability and sustainability without sacrificing humanity. A compelling, candid narrative documenting the maturing of a brand as well as a businessman, Onward represents Schultz's central leadership philosophy: It's not just about winning, but the right way to win

Target audience

adult

Transposition and arrangement

not applicable

Contributor

Creator