Bibliograph

Precision marketing, maximizing revenue through relevance, Sandra Zoratti and Lee Gallagher

Type

Label

Precision marketing, maximizing revenue through relevance, Sandra Zoratti and Lee Gallagher

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Precision marketing

Nature of contents

bibliography

Oclc number

748331126

Responsibility statement

Sandra Zoratti and Lee Gallagher

Sub title

maximizing revenue through relevance

Table Of Contents

Introduction: why relevance is relevant -- Getting relevant -- The precision marketing journey -- Step one: determine your objective -- Step two: gather data -- Step three: analyse and model -- Step four: strategize -- Step five: deploy -- Step six: measure -- Targeting Tesco -- The precision marketer's moment -- Conclusion

Classification