Consumer behavior
Label
Consumer behavior
Name
Consumer behavior
Focus
Actions
Incoming Resources
- Tilt, shifting your strategy from products to customers, Niraj Dawar
- Journal of consumer satisfaction, dissatisfaction, and complaining behavior, CS/D & CB
- Everydata:, the misinformation hidden in the little data you consume every day, John H. Johnson, PhD, and Mike Gluck
- Secondhand, travels in the new global garage sale, Adam Minter
- Secondhand, travels in the new global garage sale, Adam Minter
- Hidden order, the economics of everyday life, David Friedman
- Statistical analysis of the factors influencing consumer use of E85, P. Bromiley ... [and others]
- Retail anarchy, a radical shopper's adventures in consumption, Sam Pocker
- Blindsight, the (mostly) hidden ways marketing reshapes our brains, Matt Johnson, PhD, Prince Ghuman
- Living lightly, a busy person's guide to mindful consumption, Nicola Turner
- The antisocial network, the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees, Ben Mezrich
- Nudge, improving decisions about health, wealth, and happiness, Richard H. Thaler and Cass R. Sunstein
- Gabriel gets a great deal
- Precision marketing, maximizing revenue through relevance, Sandra Zoratti and Lee Gallagher
- Mobile influence, the new power of the consumer, Chuck Martin
- Advances in consumer research
- The key to the C-suite, what you need to know to sell successfully to top executives, Michael J. Nick
- Why customers really buy, uncovering the emotional triggers that drive sales
- The hidden wealth of customers, realizing the untapped value of your most important asset, Bill Lee
- Buy ology, truth and lies about why we buy, Martin Lindstrom
- Contagious, why things catch on, Jonah Berger
- Superconsumers, a simple, speedy, and sustainable path to superior growth
- Think like your customer, a winning strategy to maximize sales by understanding how and why your customers buy
- Why she buys:, the new strategy for reaching the world's most powerful consumers, Bridget Brennan
- The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Nudge, improving decisions about health, wealth and happiness, Richard H. Thaler, Cass R. Sunstein
- The antisocial network, the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees, Ben Mezrich
- Small data, the tiny clues that uncover huge trends, Martin Lindstrom
- Junk:, digging through America's love affair with stuff, Alison Stewart
- The journal of consumer research
- Reengineering retail, the future of selling in a post-digital works
- Behavioral economics, the basics, Philip Corr and Anke Plagnol
- The end of business as usual, rewire the way you work to succeed in the consumer revolution, Brian Solis
- Reengineering retail, the future of selling in a post-digital world
- Principios de marketing, Fernando Juárez, editor académico
- Review of economics of the household
- The consumer society reader
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
- Buyology, truth and lies about why we buy, Martin Lindstrom ; foreword by Paco Underhill
- Follow your stuff, who makes it, where does it come from, how does it get to you?, Kevin Sylvester, Michael Hlinka
- Unthinking, the surprising forces behind why we buy, Harry Beckwith
- Reach, create the biggest possible audience for your message, book, or cause, Becky Robinson
- Hype, how scammers, grifters, and con artists are taking over the internet--and why we're following, Gabrielle Bluestone
- Marketing and social construction, exploring the rhetorics of managed consumption, Chris Hackley
- Sales success stories, 60 stories from 20 top 1% sales professionals, Scott Ingram
- Why we buy, the science of shopping, Paco Underhill
- Superfans, the easy way to stand out, grow your tribe, and build a successful business, Pat Flynn
- Voices from subsistence marketplaces
- Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
Outgoing Resources
- Focus1