How to Segment a Market
Type
Label
How to Segment a Market
Language
eng
Characteristic
videorecording
Main title
How to Segment a Market
Oclc number
956907923
resource.otherEventInformation
Originally produced by The Great Courses in 2015
Runtime
29
Summary
The first question in developing a strong marketing strategy is figuring out who your customer is. That{u2019}s where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis{u2014}whether you{u2019}re working with the best market data available or (as can be the case) imperfect data.
Technique
live action
Contributor
Content
Distributor
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Outgoing Resources
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- Genre2
- Subject5
- Content1
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