Marketing
Actions
Incoming Resources
- Accounting and Finance{u2014}Decision-Making Tools
- Emotional Intelligence in the Workplace
- Innovative Marketing Research Techniques
- Targeting a Market Segment
- Why the Income Statement Matters
- Achieving Results in Your Organization
- How Apple Raises Competitive Barriers
- Positioning Your Offering
- The Promise and Perils of Social Media
- When Netflix Met Blockbuster
- Why Ads Work: The Power of Self-Deception
- Essentials of Marketing Collection
- How to Interpret a Balance Sheet
- Stash 87. Vestel F-16, Somalia
- How to Value a Company{u2019}s Stock
- The Art of Effective Communications
- What Is Marketing?
- Common Size, Trend, and Ratio Analysis
- First Movers versus Fast Followers
- How to Segment a Market
- Strategy Is Making Choices
- How Investors Use Net Present Value
- Leading Real Organizational Change
- Marketing Communications That Work
- Rethinking Your Business Processes
- The Long Reach of Logistics
- The Trade-Off between Risk and Return
- Critical Business Skills for Success Series
- Refining Service Operations
- The Value of Great Leadership
- Stash 87. Verizon Wireless Payload
- Anticipating Your Rival{u2019}s Response
- Leaner, Meaner Production
- Managing Supply and Suppliers
- Cost-Volume-Profit Analysis
- Journal of marketing communications
- Identifying Sources of Sales Growth
- The Diversification Discount
- The Motivation-Performance Connection
- Alternatives to Net Present Value
- Matching Supply and Demand
- Rightsizing Inventory
- The Power of Superior Operations
- Ethics and the Bathsheba Syndrome
- Keeping an Eye on Your Margins
- Mergers and Acquisitions{u2014}The Winner{u2019}s Curse
- Reducing Risk, Building Resilience
- The Tactics of Successful Branding
- Weighing the Costs of Debt and Equity
- Campaign
Outgoing Resources
- Focus1