Evansville Vanderburgh Public Library

Black ops advertising, native ads, content marketing, and the covert world of the digital sell, Mara Einstein

Type
Label
Black ops advertising, native ads, content marketing, and the covert world of the digital sell, Mara Einstein
Language
eng
Bibliography note
Includes bibliographical references (pages 209-244)
Index
no index present
Literary Form
non fiction
Main title
Black ops advertising
Nature of contents
bibliography
Oclc number
943593990
Responsibility statement
Mara Einstein
Sub title
native ads, content marketing, and the covert world of the digital sell
Summary
Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content
Classification
Creator
Subject
Content
Author
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