Evansville Vanderburgh Public Library
BUSINESS & ECONOMICS / Consumer Behavior
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http://bibfra.me/vocab/lite/Concept
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BUSINESS & ECONOMICS / Consumer Behavior
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BUSINESS & ECONOMICS / Consumer Behavior
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bisacsh
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BUSINESS & ECONOMICS / Consumer Behavior
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Neuromarketing in action, how to talk and sell to the brain, Patrick M. Georges, Anne-Sophie Bayle-Tourtoulou, and Michel Badoc
Small data, the tiny clues that uncover huge trends, Martin Lindstrom
Pre-suasion, a revolutionary way to influence and persuade, Robert Cialdini
Predictably irrational, the hidden forces that shape our decisions, Dan Ariely
Clean, the new science of skin, James Hamblin
Hacking growth, how today's fastest-growing companies drive breakout success, Sean Ellis, Morgan Brown
The antisocial network, the GameStop short squeeze and the ragtag group of amateur traders that brought Wall Street to its knees, Ben Mezrich
Why nudge?, the politics of libertarian paternalism, Cass R. Sunstein
The velvet rope economy, how inequality became big business, Nelson D. Schwartz
The aisles have eyes, how retailers track your shopping, strip your privacy, and define your power, Joseph Turow
White House burning, the founding Fathers, our national debt, and why it matters to you, Simon Johnson, James Kwak
Youtility, why smart marketing is about help not hype, Jay Baer
Black ops advertising, native ads, content marketing, and the covert world of the digital sell, Mara Einstein
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BUSINESS & ECONOMICS / Consumer Behavior
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