Targeting a Market Segment
Type
Label
Targeting a Market Segment
Language
eng
Characteristic
videorecording
Main title
Targeting a Market Segment
Oclc number
956900119
resource.otherEventInformation
Originally produced by The Great Courses in 2015
Runtime
27
Summary
Make better sense of targeting, the process of selecting the segment (or segments) your product will best serve. Throughout the lecture, you{u2019}ll learn key rules of targeting. One rule is: Don{u2019}t try to please customers outside your target. Another: Always pick a target segment that values what you offer.
Technique
live action
Contributor
Content
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Outgoing Resources
- Contributor2
- Genre2
- Subject5
- Content1
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