Bibliograph

The product-led organization, drive growth by putting product at the center of your customer experience, Todd Olson

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Label

The product-led organization, drive growth by putting product at the center of your customer experience, Todd Olson

Language

eng

resource.accompanyingMatter

technical information on music

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not applicable

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Literary text for sound recordings

other

Main title

The product-led organization

Responsibility statement

Todd Olson

Sub title

drive growth by putting product at the center of your customer experience

Summary

There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive, and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: a holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences; a guide to setting goals for product success and measuring progress toward meeting them; a playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product; strategies for soliciting, organizing, and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap

Target audience

adult

Transposition and arrangement

not applicable

Contributor