The numerati, Stephen Baker
Type
Label
The numerati, Stephen Baker
Language
eng
resource.accompanyingMatter
technical information on music
Form of composition
not applicable
Format of music
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Literary text for sound recordings
other
Main title
The numerati
Responsibility statement
Stephen Baker
Summary
Every day, we produce loads of data about ourselves simply by living in the modern world: We click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the 21st century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps, profiling us as workers, shoppers, patients, voters, potential terrorists, even lovers. Their goal? To manipulate our behavior-what we buy, how we vote-without our even realizing it. In this tour-de-force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering-and to the people controlling that world
Target audience
adult
Transposition and arrangement
not applicable
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Incoming Resources
- Has instance1
Outgoing Resources
- Contributor1
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- Subject4
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- Is Derivative Of1
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