Evansville Vanderburgh Public Library

The new rules of sales and service, David Meerman Scott, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow

Label
The new rules of sales and service, David Meerman Scott, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow
Language
eng
resource.accompanyingMatter
technical information on music
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
Main title
The new rules of sales and service
Responsibility statement
David Meerman Scott
Summary
People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING and PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference
Target audience
adult
Transposition and arrangement
not applicable

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