Evansville Vanderburgh Public Library

The tanning of America, how hip-hop created a culture that rewrote the rules of the new economy, Steve Stoute

eng

technical information on music

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other

The tanning of America

Steve Stoute

how hip-hop created a culture that rewrote the rules of the new economy

Stoute has helped identify and activate a new generation of consumers. He traces how the 'tanning' phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same 'mental complexion', one based on shared experiences and values rather than the increasingly irrelevant demographic boxes. Stoute presents an insider's view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream

adult

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