The Resource The story of content: rise of the new marketing
The story of content: rise of the new marketing
Resource Information
The item The story of content: rise of the new marketing represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.This item is available to borrow from all library branches.
Resource Information
The item The story of content: rise of the new marketing represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.
This item is available to borrow from all library branches.
- Summary
- Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process
- Language
- eng
- Extent
- 1 online resource (1 video file (approximately 44 min.))
- Label
- The story of content: rise of the new marketing
- Title
- The story of content: rise of the new marketing
- Language
- eng
- Summary
- Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process
- Cataloging source
- Midwest
- Characteristic
- videorecording
- http://bibfra.me/vocab/lite/collectionName
- hoopla (Digital media service)
- Credits note
- Directed by Eric Leslie
- Intended audience
- Not rated
- PerformerNote
- David Meerman Scott, Andrew Davis, Robert Rose, Joe Pulizzi, Jay Baer, Julie Fleischer, Kirk Cheyfitz, Don Schultz, Doug Kessler, Todd Wheatland
- http://library.link/vocab/relatedWorkOrContributorName
-
- Scott, David Meerman
- Davis, Andrew
- Rose, Robert
- Pulizzi, Joe
- Baer, Jay
- Fleischer, Julie
- Cheyfitz, Kirk
- Schultz, Don
- Kessler, Doug
- Wheatland, Todd
- Runtime
- 44
- Target audience
- adult
- Technique
- live action
- Label
- The story of content: rise of the new marketing
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- multicolored
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent.
- Control code
- MWT14278913
- Dimensions
-
- other
- unknown
- Extent
- 1 online resource (1 video file (approximately 44 min.))
- Form of item
- electronic
- Governing access note
- Digital content provided by hoopla
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- sound, color.
- Publisher number
- MWT14278913
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- other
- remote
- Stock number
- 14278913
- System details
- Mode of access: World Wide Web
- Video recording format
- other
- Label
- The story of content: rise of the new marketing
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- multicolored
- Configuration of playback channels
- unknown
- Content category
- two-dimensional moving image
- Content type code
-
- tdi
- Content type MARC source
- rdacontent.
- Control code
- MWT14278913
- Dimensions
-
- other
- unknown
- Extent
- 1 online resource (1 video file (approximately 44 min.))
- Form of item
- electronic
- Governing access note
- Digital content provided by hoopla
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Medium for sound
- other
- Other physical details
- sound, color.
- Publisher number
- MWT14278913
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- other
- remote
- Stock number
- 14278913
- System details
- Mode of access: World Wide Web
- Video recording format
- other
Library Locations
-
Central LibraryBorrow it200 SE Martin Luther King Jr. Blvd., Evansville, IN, 47713, US37.971461 -87.565988
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Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/The-story-of-content-rise-of-the-new/2WyESseDj_M/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/The-story-of-content-rise-of-the-new/2WyESseDj_M/">The story of content: rise of the new marketing</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/The-story-of-content-rise-of-the-new/2WyESseDj_M/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/The-story-of-content-rise-of-the-new/2WyESseDj_M/">The story of content: rise of the new marketing</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>
