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The Resource The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott

The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott

Creator
Author
Contributor
Summary
People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING and PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference
Language
eng
Work
Instance
Label
The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow
Title
The new rules of sales and service
Title number
How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow
Statement of responsibility
David Meerman Scott
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING and PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference
Member of
Accompanying matter
technical information on music
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Scott, David Meerman
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by David Meerman Scott
http://library.link/vocab/relatedWorkOrContributorName
Scott, David Meerman
http://library.link/vocab/subjectName
Business
Target audience
adult
Transposition and arrangement
not applicable
Label
The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott
Link
Instantiates
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
MWT14609040
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (10hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781663705389
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
digital.
Publisher number
MWT14609040
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
14609040
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott
Link
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
MWT14609040
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (10hr., 30 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781663705389
Isbn Type
(sound recording : hoopla Audio Book)
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
digital.
Publisher number
MWT14609040
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
14609040
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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