The Resource The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott
The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott
Resource Information
The item The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.This item is available to borrow from all library branches.
Resource Information
The item The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.
This item is available to borrow from all library branches.
- Summary
- People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING and PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference
- Language
- eng
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (10hr., 30 min.))
- Isbn
- 9781663705389
- Label
- The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow
- Title
- The new rules of sales and service
- Title number
- How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow
- Statement of responsibility
- David Meerman Scott
- Language
- eng
- Summary
- People and companies are now researching products and organizations they might do business with directly, rather than relying on traditional B2B and B2C salespeople and processes. Just as online content is the primary driver for successful marketing and public relations today, online content is quickly becoming a dominant driver for sales and service as well. Most organizations, however, are still using traditional selling and service models that were developed decades ago for a different time. The New Rules of Sales and Service details the sales and service strategies and tools that people within any organization can use to grow their business. Topics include The Old Rules of Sales and Service Dont Apply in an Always-On World The New Sales Cycle How Web Content Influences the Buying Process Reaching Your Buyers One at a Time with Content Gamification Makes Buying Fun The Content-Rich Website Sales and Support in Real Time Your Sales and Service Plan KEY DIFFERENCE FROM NEW RULES OF MARKETING and PR: The main difference lies in the strategies presented in both books: Marketing and public relations use online content to reach many buyers at once. Sales and service use online content to reach buyers one at a time. The book tailors its tips and tools to reflect this difference
- Accompanying matter
- technical information on music
- Cataloging source
- Midwest
- http://bibfra.me/vocab/lite/collectionName
- hoopla (Digital media service)
- http://library.link/vocab/creatorName
- Scott, David Meerman
- Form of composition
- not applicable
- Format of music
- not applicable
- Literary text for sound recordings
- other
- PerformerNote
- Read by David Meerman Scott
- http://library.link/vocab/relatedWorkOrContributorName
- Scott, David Meerman
- http://library.link/vocab/subjectName
- Business
- Target audience
- adult
- Transposition and arrangement
- not applicable
- Label
- The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott
- Link
- Antecedent source
- unknown
- Capture and storage technique
- digital storage
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- not applicable
- Configuration of playback channels
- unknown
- Content category
- spoken word
- Content type code
-
- spw
- Content type MARC source
- rdacontent.
- Control code
- MWT14609040
- Dimensions
-
- not applicable
- unknown
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (10hr., 30 min.))
- File format
- unknown
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Groove width / pitch
- not applicable
- Isbn
- 9781663705389
- Isbn Type
- (sound recording : hoopla Audio Book)
- Kind of cutting
- not applicable
- Kind of disc cylinder or tape
- not applicable
- Kind of material
- unknown
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Other physical details
- digital.
- Publisher number
- MWT14609040
- Quality assurance targets
- unknown
- Reformatting quality
- access
- Sound
- sound
- Special playback characteristics
- digital recording
- Specific material designation
-
- other
- remote
- Speed
- other
- Stock number
- 14609040
- System details
- Mode of access: World Wide Web
- Tape configuration
- not applicable
- Tape width
- not applicable
- Label
- The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott
- Link
- Antecedent source
- unknown
- Capture and storage technique
- digital storage
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- not applicable
- Configuration of playback channels
- unknown
- Content category
- spoken word
- Content type code
-
- spw
- Content type MARC source
- rdacontent.
- Control code
- MWT14609040
- Dimensions
-
- not applicable
- unknown
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (10hr., 30 min.))
- File format
- unknown
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Groove width / pitch
- not applicable
- Isbn
- 9781663705389
- Isbn Type
- (sound recording : hoopla Audio Book)
- Kind of cutting
- not applicable
- Kind of disc cylinder or tape
- not applicable
- Kind of material
- unknown
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Other physical details
- digital.
- Publisher number
- MWT14609040
- Quality assurance targets
- unknown
- Reformatting quality
- access
- Sound
- sound
- Special playback characteristics
- digital recording
- Specific material designation
-
- other
- remote
- Speed
- other
- Stock number
- 14609040
- System details
- Mode of access: World Wide Web
- Tape configuration
- not applicable
- Tape width
- not applicable
Subject
Genre
Member of
Library Locations
-
Central LibraryBorrow it200 SE Martin Luther King Jr. Blvd., Evansville, IN, 47713, US37.971461 -87.565988
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/The-new-rules-of-sales-and-service-How-to-Use/TKJ002i5RJE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/The-new-rules-of-sales-and-service-How-to-Use/TKJ002i5RJE/">The new rules of sales and service, How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow, David Meerman Scott</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>