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The Resource Demand-side sales 101, Stop Selling and Help Your Customers Make Progress, Jason Fried, Greg Engle and Bob Moesta

Demand-side sales 101, Stop Selling and Help Your Customers Make Progress, Jason Fried, Greg Engle and Bob Moesta

Creator
Summary
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales. Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress
Language
eng
Work
Instance
Label
Demand-side sales 101, Stop Selling and Help Your Customers Make Progress
Title
Demand-side sales 101
Title number
Stop Selling and Help Your Customers Make Progress
Statement of responsibility
Jason Fried, Greg Engle and Bob Moesta
Creator
Subject
Genre
Language
eng
Summary
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste. Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all. Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales. Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Fried, Jason
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
Sales & Selling
Target audience
adult
Label
Demand-side sales 101, Stop Selling and Help Your Customers Make Progress, Jason Fried, Greg Engle and Bob Moesta
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT13570132
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781544509976
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT13570132
Specific material designation
remote
Stock number
13570132
System details
Mode of access: World Wide Web
Label
Demand-side sales 101, Stop Selling and Help Your Customers Make Progress, Jason Fried, Greg Engle and Bob Moesta
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT13570132
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781544509976
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT13570132
Specific material designation
remote
Stock number
13570132
System details
Mode of access: World Wide Web

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