Coverart for item
The Resource Bigger isn't always better : the new mindset for real business growth, Robert M. Tomasko

Bigger isn't always better : the new mindset for real business growth, Robert M. Tomasko

Label
Bigger isn't always better : the new mindset for real business growth
Title
Bigger isn't always better
Title remainder
the new mindset for real business growth
Statement of responsibility
Robert M. Tomasko
Creator
Author
Subject
Genre
Language
eng
Summary
You want your business to grow. But don't confuse growth with expansion. To be sure, increased size can be an important component (or fortuitous by-product) of business success, but companies that expand too much, too quickly, or too myopically may soon find themselves too big for their britches. What, then, is real growth? Simply put, it's progress, and it is based on moving the business beyond the self-imposed limits that have come to define and constrain it. Good "growers" know that true success is fueled by imagination, not by a stream of mergers, stock price manipulations, or clever accounting. These individuals share seven characteristics that enable them to foster real, sustainable growth. Bigger Isn't Always Better reveals these traits, why they are effective, and how to apply them in your organization. The book shows how successful companies and growers: * Know where to look * Know what they want * Tell the truth * Create tension to generate forward movement * Win hearts and minds * Master momentum and bounce * Know when to let go, and share the wealth Distilling a decade of research and personal interviews on three continents, author Bob Tomasko illustrates the seven traits with examples from companies-large and small, well known and less so-that have profited through innovative strategies that focus on genuine growth opportunities instead of the appearance of growth. Profiles include: Darcy Winslow, who helped testosterone-fueled Nike grow by creating a range of products for women that opened a new and profitable market Chris Mottern of Peet's Coffee, which carved a niche by slipstreaming around the wake created by Starbucks Roger Enrico, the Pepsi veteran who created The Pepsi Challenge and established Pepsi as the Coke of snack foods Bill Greenwood of Burlington Northern, which found a way to turn truckers, the railroad's most difficult competitors, into its best customers Al Bru, who got health-conscious consumers to embrace Frito-Lay's snack products by eliminating trans fats Carlos Gutierrez, who restored Kellogg to a growth path by eliminating its fixation on volume Bigger Isn't Always Better also offers stunning examples of the failure of the Big-Is-Good philosophy, including the ill-fated Hewlett-Packard/Compaq merger and its highest-profile casualty, CEO Carly Fiorina. After years of cutbacks, growth is in again. But instead of assuming that an inflated business can dominate a market through sheer size or manufactured numbers, the new model shows how engaged growers use positive psychology to drive robust and sustainable growth. Combining real-life stories, thorough scientific research, and insightful analysis, Bigger Isn't Always Better shows how your organization can move forward-without tripping over its own feet
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Tomasko, Robert M.,
Dewey number
658.4/06
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Corporations
  • Sustainable development
  • Creative ability in business
Target audience
adult
Label
Bigger isn't always better : the new mindset for real business growth, Robert M. Tomasko
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT14415397
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780814429037
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT14415397
Specific material designation
remote
Stock number
14415397
System details
Mode of access: World Wide Web
Label
Bigger isn't always better : the new mindset for real business growth, Robert M. Tomasko
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT14415397
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780814429037
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT14415397
Specific material designation
remote
Stock number
14415397
System details
Mode of access: World Wide Web

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