The Resource Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
Resource Information
The item Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.This item is available to borrow from all library branches.
Resource Information
The item Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.
This item is available to borrow from all library branches.
- Summary
- Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making
- Language
- eng
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (6hr., 40 min.))
- Isbn
- 9781663700049
- Label
- Beyond viral : how to attract customers, promote your brand, and make money with online video
- Title
- Beyond viral
- Title remainder
- how to attract customers, promote your brand, and make money with online video
- Statement of responsibility
- Kevin Nalty and David Meerman Scott
- Language
- eng
- Summary
- Kevin Nalty, the only career marketer who is also one of the most-viewed YouTube comedians, provides proven, practical ways to promote your product or service using the most visceral form of social media--online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Case studies of how leading brands have leveraged online video to entertain while delivering their brand messages to customers include Microsoft, MTV, Mentos, Holiday Inn, and Fox Broadcasting. Learn also from the pitfalls and mistakes many top companies and startups are making
- Accompanying matter
- technical information on music
- Cataloging source
- Midwest
- http://bibfra.me/vocab/lite/collectionName
- hoopla (Digital media service)
- http://library.link/vocab/creatorName
- Nalty, Kevin
- Form of composition
- not applicable
- Format of music
- not applicable
- Literary text for sound recordings
- other
- PerformerNote
- Narrated by J.D. Cullum
- http://library.link/vocab/relatedWorkOrContributorName
- Scott, David Meerman
- Series statement
- New Rules Social Media
- Series volume
- bk. 4
- http://library.link/vocab/subjectName
- Business
- Target audience
- adult
- Transposition and arrangement
- not applicable
- Label
- Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
- Link
- Antecedent source
- unknown
- Capture and storage technique
- digital storage
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- not applicable
- Configuration of playback channels
- unknown
- Content category
- spoken word
- Content type code
-
- spw
- Content type MARC source
- rdacontent.
- Control code
- MWT13697014
- Dimensions
-
- not applicable
- unknown
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (6hr., 40 min.))
- File format
- unknown
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Groove width / pitch
- not applicable
- Isbn
- 9781663700049
- Kind of cutting
- not applicable
- Kind of disc cylinder or tape
- not applicable
- Kind of material
- unknown
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Other physical details
- digital.
- Publisher number
- MWT13697014
- Quality assurance targets
- unknown
- Reformatting quality
- access
- Sound
- sound
- Special playback characteristics
- digital recording
- Specific material designation
-
- other
- remote
- Speed
- other
- Stock number
- 13697014
- System details
- Mode of access: World Wide Web
- Tape configuration
- not applicable
- Tape width
- not applicable
- Label
- Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
- Link
- Antecedent source
- unknown
- Capture and storage technique
- digital storage
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- not applicable
- Configuration of playback channels
- unknown
- Content category
- spoken word
- Content type code
-
- spw
- Content type MARC source
- rdacontent.
- Control code
- MWT13697014
- Dimensions
-
- not applicable
- unknown
- Edition
- Unabridged.
- Extent
- 1 online resource (1 audio file (6hr., 40 min.))
- File format
- unknown
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Groove width / pitch
- not applicable
- Isbn
- 9781663700049
- Kind of cutting
- not applicable
- Kind of disc cylinder or tape
- not applicable
- Kind of material
- unknown
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Other physical details
- digital.
- Publisher number
- MWT13697014
- Quality assurance targets
- unknown
- Reformatting quality
- access
- Sound
- sound
- Special playback characteristics
- digital recording
- Specific material designation
-
- other
- remote
- Speed
- other
- Stock number
- 13697014
- System details
- Mode of access: World Wide Web
- Tape configuration
- not applicable
- Tape width
- not applicable
Library Locations
-
Central LibraryBorrow it200 SE Martin Luther King Jr. Blvd., Evansville, IN, 47713, US37.971461 -87.565988
-
-
-
-
-
-
-
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/Beyond-viral--how-to-attract-customers-promote/VdaJL7VO6Fg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/Beyond-viral--how-to-attract-customers-promote/VdaJL7VO6Fg/">Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/Beyond-viral--how-to-attract-customers-promote/VdaJL7VO6Fg/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/Beyond-viral--how-to-attract-customers-promote/VdaJL7VO6Fg/">Beyond viral : how to attract customers, promote your brand, and make money with online video, Kevin Nalty and David Meerman Scott</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="https://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>
