The Resource A/E/C marketing fundamentals : your keys to success

A/E/C marketing fundamentals : your keys to success

Label
A/E/C marketing fundamentals : your keys to success
Title
A/E/C marketing fundamentals
Title remainder
your keys to success
Title variation
Architecture, engineering, construction marketing fundamentals
Creator
Author
Subject
Genre
Language
eng
Summary
Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics. Even if you are a more experienced marketer, you will learn core principles and effective strategies that will improve your job performance. This eBook, developed by subject matter experts from the Society for Marketing Professional Services (SMPS), provides marketers with the resources and ideas necessary to adapt to the numerous standards changing the A/E/C industry. ABOUT SMPS The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Bolton, Holly R
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Construction industry
  • Construction industry
  • Architectural firms
  • Architectural firms
  • Engineering firms
  • Engineering firms
Target audience
adult
Label
A/E/C marketing fundamentals : your keys to success
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT14370566
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780976928423
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT14370566
Specific material designation
remote
Stock number
14370566
System details
Mode of access: World Wide Web
Label
A/E/C marketing fundamentals : your keys to success
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT14370566
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780976928423
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT14370566
Specific material designation
remote
Stock number
14370566
System details
Mode of access: World Wide Web

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