Book summary, Made to stick, why some ideas survive and others die
Type
Label
Book summary, Made to stick, why some ideas survive and others die
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Book summary
Nature of contents
dictionaries
Series statement
Book summary collection
Sub title
Made to stick, why some ideas survive and others die
Summary
The must-read summary of Chip and Dan Heath's book: "Made to Stick: Why Some Ideas Survive and Others Die" This complete summary of the ideas from Chip and Dan Heath's book "Made to Stick" explains what 'sticky' ideas are: ideas that are highly memorable and exceptionally long-lasting in their impact. In this useful summary, you will find an analysis of some of the most successful sticky ideas of the past, along with a checklist of the six main principles at their core. This book provides you with all the information you need to make your product memorable and to make your own ideas stick. Added-value of this summary: - Save time - Understand the key concepts - Increase your business knowledge To learn more, read the summary of "Made to Stick" and discover how to make your ideas impossible to forget!
Target audience
adult
Classification
Genre
Subject
Content
Is Derivative Of
Incoming Resources
- Has instance1