Bibliograph

Street-smart advertising, how to win the battle of the buzz, Margo Berman

Type

Label

Street-smart advertising, how to win the battle of the buzz, Margo Berman

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Street-smart advertising

Nature of contents

bibliography

Oclc number

669858399

Responsibility statement

Margo Berman

Sub title

how to win the battle of the buzz

Table Of Contents

Rev up your thinking to tackle economic shifts -- Play with typography's multiple personalities -- Embrace type as a design element -- Master the design elements -- Connect with your audience through powerful writing -- Spark the creative process for focused campaign strategies -- Take charge of the design principles -- Explore the power of color psychology -- Discover exciting, strategy-based ads and campaigns -- Learn the latest through inventive case studies with impressive results -- See which self-promotions really work -- Be inspired by creative tips from conceptual thinkers

Classification