Bibliograph

Compassion, Inc., how corporate America blurs the line between what we buy, who we are, and those we help, Mara Einstein

Type

Label

Compassion, Inc., how corporate America blurs the line between what we buy, who we are, and those we help, Mara Einstein

Language

eng

Bibliography note

Includes bibliographical references and index

resource.governmentPublication

government publication of a state province territory dependency etc

Index

index present

Literary Form

non fiction

Main title

Compassion, Inc.

Nature of contents

bibliography

Oclc number

744560400

Responsibility statement

Mara Einstein

Sub title

how corporate America blurs the line between what we buy, who we are, and those we help

Table Of Contents

Value brands -- they ain't what they used to be -- Strategic philanthropy, cause marketing, and CSR : how corporations co-opt caring -- The birth of the uber charity and the rise of charitainment -- The consequences of co-opting compassion -- Shopping is not philanthropy. Period -- Can companies make a difference? -- We are not consumers

resource.variantTitle

Compassion, Incorporated

Classification