Bibliograph

Design Management, Using Design to Build Brand Value and Corporate Innovation

Type

Label

Design Management, Using Design to Build Brand Value and Corporate Innovation

Language

eng

Index

no index present

Literary Form

non fiction

Main title

Design Management

Nature of contents

dictionaries

Sub title

Using Design to Build Brand Value and Corporate Innovation

Summary

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What's more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional

Target audience

adult

Classification