Evansville Vanderburgh Public Library

The story of content: rise of the new marketing

Label
The story of content: rise of the new marketing
Language
eng
Characteristic
videorecording
Intended audience
Not rated
Main title
The story of content: rise of the new marketing
Runtime
44
Summary
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process
Target audience
adult
Technique
live action

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