Bibliograph

It's not luck, marketing, production, and the theory of constraints : a business novel, Eliyahu M. Goldratt

Type

Label

It's not luck, marketing, production, and the theory of constraints : a business novel, Eliyahu M. Goldratt

Language

eng

resource.accompanyingMatter

technical information on music

Form of composition

not applicable

Format of music

not applicable

Literary text for sound recordings

fiction

Main title

It's not luck

Responsibility statement

Eliyahu M. Goldratt

Sub title

marketing, production, and the theory of constraints : a business novel

Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager. With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level

Target audience

adult

Transposition and arrangement

not applicable

Contributor

Creator