Bibliograph

Disney culture, John Wills

Type

Label

Disney culture, John Wills

Language

eng

Bibliography note

Includes bibliographical references (pages 135-145) and index

Index

index present

Literary Form

non fiction

Main title

Disney culture

Nature of contents

bibliographydictionaries

Responsibility statement

John Wills

Series statement

Quick takes: movies and popular culture

Summary

"Over the past century, Disney has grown from a small American animation studio into a multipronged global media giant. Today, the company's annual revenue exceeds the GDP of over 100 countries, and its portfolio has grown to include Pixar, Marvel, Lucasfilm, ABC, and ESPN. With a company so diversified, is it still possible to identify a coherent Disney vision or message? Disney Culture proposes that there is still a unifying Disney ethos, one that can be traced back to the corporate philosophy that Walt Disney himself developed back in the 1920s. Yet, as cultural historian John Wills demonstrates, Disney's values have also adapted to changing social climates. At the same time, the world of Disney has profoundly shaped how Americans view the world. Wills offers a nuanced take on the corporate ideologies running through animated and live-action Disney movies from Frozen to Fantasia, from Mary Poppins to Star Wars: The Force Awakens. But Disney Culture encompasses much more than just movies as it explores the intersections between Disney's business practices and its cultural mythmaking. Welcome to "the Disney Way.""--, Provided by publisher

Table Of Contents

Machine generated contents note: Acknowledgments -- Introduction -- Chapter One: Making Disney Magic -- Chapter Two: The World According to Disney -- Chapter Three: Disney Dollars -- Chapter Four: Disney Values -- Further Reading -- Works Cited -- Index

Creator