Evansville Vanderburgh Public Library

So You Want to Start a Business, the 7 Step Guide to Create, Start & Grow Your Own Business

eng

no index present

non fiction

So You Want to Start a Business

dictionaries

1119627414

the 7 Step Guide to Create, Start & Grow Your Own Business

Often people leap into starting a business to pursue their passion without fully realizing what theyve gotten themselves into. Although they may love what they do, the financial and administrative side of the business ends up being more than they bargained for. So You Want to Start a Business takes those who want to start a business through the seven essential elements required to create a thriving business. Full of examples, exercises, and invaluable guidance, Ingrid Thompson provides a practical guide to unleashing ones inner entrepreneur. With over twenty years experience helping people create successful businesses, Ingrid knows exactly how to help people decide what kind of business to start and how to start it right. So You Want to Start a Business helps people set solid foundations for their chosen business startup, make an informed choice for the business they want to start, and get it right from the start.,

Intro; Title; Copyright; Content; Foreword; Introduction; Technology and trends; So what's stopping you?; My story; Starting your business: seven essential elements; 1. You; Are you escaping from or moving towards?; Living the dream, but whose dream?; Doona days: pros and cons; Doona days: your 'why'; Do you have what it takes?; Are your personal finances in order?; Do you have a business mindset?; 2. Your Idea; Choosing one main idea to work on; Do you solve a real problem with your business idea?; Is your idea simple to develop?; Is your idea better than the rest?; Who owns the IP?3: Your ClientsIdentifying your ideal client; Creating an ideal client avatar; What problem is your ideal client really looking to solve?; How does your ideal client solve their problem at the moment?; What's your true value?; 4. Your Brand; Developing a clear brand; Connecting with your audience; Establishing the voice of your business; Creating collateral; Consistency; 5. Your Structure; Is your business a 'keeper' or a 'build to sell'?; What legal business structure will work best for you?; Risk management and insurances; Compliance mattersThe importance of establishing systems and processesThe power of a support team; 6. Your Finances; Business startup costs; Funding your startup; Your break-even point; Pricing; Taxes; Keeping up with your financials; Managing cash flow; 7. Your Marketing; What is marketing?; Your client journey map; Marketing channels; Putting together a marketing plan; Conclusion: Run With It!; Free Gift For You; References; Acknowledgements; About the author; About Healthy Numbers and additional resources