Bibliograph

Switch, how to change things when change is hard, Chip Heath and Dan Heath

Type

Label

Switch, how to change things when change is hard, Chip Heath and Dan Heath

Language

eng

Bibliography note

Includes bibliographical references

Index

index present

Literary Form

non fiction

Main title

Switch

Nature of contents

bibliographydictionaries

Oclc number

643568752

Responsibility statement

Chip Heath and Dan Heath

Sub title

how to change things when change is hard

Summary

In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. "Switch" shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline

Classification