Bibliograph

From an idea to Disney, how branding made Disney a household name

Type

Label

From an idea to Disney, how branding made Disney a household name

Language

eng

Index

no index present

Intended audience

1100L, Lexile

Literary Form

non fiction

Main title

From an idea to Disney

Nature of contents

dictionaries

Series statement

From an idea to ..., 1

resource.studyProgramName

Accelerated Reader AR, MG, 7, 1, 506227.

Sub title

how branding made Disney a household name

Summary

From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black and white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! "I only hope that we never lose sight of one thing-that it was all started by a mouse." -Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book! - Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!) - Discover behind-the-scenes magic of how Walt Disney World is run. - Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!

Target audience

juvenile

Classification