Evansville Vanderburgh Public Library

The all new don't think of an elephant!, know your values and frame the debate, George Lakoff

eng

Includes bibliographical references and index

index present

non fiction

The all new don't think of an elephant!

bibliography

900937681

George Lakoff

know your values and frame the debate

This handbook is for progressives who want to articulate their goals and values to voters, understand how conservatives think and why people often vote against their best interests, and frame the political debate. It not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it. George Lakoff delves into the issues that dominate the midterm elections, the presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. Do you think facts alone can win a debate? Do you think you know what makes a Tea Party follower tick? Do you think you understand how to communicate on key issues that can improve peoples' lives? Whether you answer yes or no, the insights in Don't Think of an Elephant! will not only surprise you, but also give you the tools you need to develop frames that work, and eradicate frames that backfire

Framing 101: How to take back public discourse -- Framing the unframed -- Reflexivity : the brain and the world -- Systemic causation -- Politics and personhood -- The private depends on the public -- Freedom issues --The Piketty insight on the accelerating wealth gap -- Government by corporation -- What's in a word? Plenty, if it's marriage -- Metaphors of terror -- Metaphors that kill -- What conservatives want -- What unites progressives -- FAQ -- How to respond to conservatives

All new don't think of an elephant!Don't think of an elephant!