Evansville Vanderburgh Public Library

The silk road rediscovered, how Indian and Chinese companies are becoming globally stronger by winning in each other's markets, Anil K. Gupta, Girija Pande, Haiyan Wang

eng

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The silk road rediscovered

Anil K. Gupta, Girija Pande, Haiyan Wang

how Indian and Chinese companies are becoming globally stronger by winning in each other's markets

For virtually every large Indian company, China has become mission critical as a market, as a supplier, as a source of low cost capital, as a platform for global advantage, as a partner, and as a competitor. Yet there remains a limited understanding of China that is rooted largely in myths. Based on real life case studies of Indian companies who have been successful in China--such as Tata Consulting Services, Mahindra and Mahindra, Suzlon, NIIT, and Larsen and Toubro--this book provides an action-oriented roadmap for Indian companies to address the challenges and capture the opportunities that China represents

adult

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