The tipping point, how little things can make a big difference, Malcolm Gladwell
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The tipping point, how little things can make a big difference, Malcolm Gladwell
Language
rus
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Main title
The tipping point
Responsibility statement
Malcolm Gladwell
Series statement
Wheeler large print compass series
Sub title
how little things can make a big difference
Summary
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas
Target audience
adult
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not applicable
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