Bibliograph

A designer's research manual, succeed in design by knowing your clients + understanding what they really need, by Jenn + Ken Visocky O'Grady

Type

Label

A designer's research manual, succeed in design by knowing your clients + understanding what they really need, by Jenn + Ken Visocky O'Grady

Language

eng

Bibliography note

Includes bibliographical references (pages 201-202) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

A designer's research manual

Nature of contents

bibliographydictionaries

Responsibility statement

by Jenn + Ken Visocky O'Grady

Series statement

Design field guides

Sub title

succeed in design by knowing your clients + understanding what they really need

Summary

"Understanding the wishes of a client and the needs and preferences of the audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process."--Page 4 of cover

resource.variantTitle

A Designer's Research Manual, 2nd Edition, Updated and Expanded

Contributor