Bibliograph

Switch, how to change things when change is hard, Chip Heath and Dan Heath

Type

Label

Switch, how to change things when change is hard, Chip Heath and Dan Heath

Language

eng

Bibliography note

Includes bibliographical references and index

Index

index present

Literary Form

non fiction

Main title

Switch

Nature of contents

bibliography

Oclc number

665064463

Responsibility statement

Chip Heath and Dan Heath

Sub title

how to change things when change is hard

Summary

Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations

Table Of Contents

Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going

Classification