The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands

Resource Information

The work The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands represents a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library. This resource is a combination of several types including: Work, Language Material, Books.

Label

The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands

Title remainder

Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands

Creator

• Pearse, Guy

Subject

• Deception
• Electronic books
• Environmental management
• International business enterprises -- Environmental aspects
• Social responsibility of business
• Industrial management -- Environmental aspects

Genre

• Electronic books

Language

eng

Summary

Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate faȧde in the tradition of Fast Food Nation and No Logo-and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all

Member of

• hoopla (Digital media service)

Cataloging source

Midwest

Dewey number

• 333.79
• 333.794

Index

no index present

Literary form

non fiction

Nature of contents

dictionaries

Target audience

adult