Bibliograph

The sonic boom, how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray

Type

Label

The sonic boom, how sound transforms the way we think, feel, and buy, Joel Beckerman ; with Tyler Gray

Language

eng

Index

no index present

Literary Form

non fiction

Main title

The sonic boom

Nature of contents

dictionaries

Responsibility statement

Joel Beckerman ; with Tyler Gray

Sub title

how sound transforms the way we think, feel, and buy

Summary

From horror movie scores to national anthems to the crunchy sound of potato chips, sound and music greatly impact how we feel about our lives and the messages and products we encounter every day. With the right tools and understanding, anyone can cut through the meaningless noise competing for our attention and learn to use sound as a rich storytelling strategy. You don't need to be a musician or a composer to harness the power of sound. Joel Beckerman explains how companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive advantage. The key to these sonic strategies involves creating "boom moments" - transcendent instants when sound connects with a listener's emotional core. The Sonic Boom draws surprising insights from real world examples: the way Disney parks score every second of their guests' experience; how Chili's restaurants uses lessons from evolutionary psychology to sell tons of sizzling fajitas, how the sound of a special edition Mustang's engine is designed to make drivers feel like action-movie heroes. Sure to appeal to fans of Made to Stick and This Is Your Brain on Music, The Sonic Boom offers readers a powerful new vocabulary for sharing impactful messages with sound

Target audience

adult

Classification