Evansville Vanderburgh Public Library
Brand name products + Management
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http://bibfra.me/vocab/lite/Concept
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Brand name products + Management
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Brand name products + Management
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Brand name products + Management
Sub focus
Brand name products
Management
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14
Positioning for advantage, techniques and strategies to grow brand value, Kimberly A. Whitler
No space, no choice, no jobs, no logo, taking aim at the brand bullies, Naomi Klein
Grow the core, how to focus on your core business for brand success, David Taylor
The Shopping Revolution, How Successful Retailers Win Customers in an Era of Endless Disruption, Barbara E. Kahn
Expandable brands, Clare Balmer
Essential elements for brand identity, 100 principles for designing logos and building brands, by Kevin Budelmann, Yang Kim, Curt Wozniak
The 22 immutable laws of branding, Laura Ries
Global brand power, leveraging branding for long-term growth, Barbara E. Kahn
The origin of brands, how product evolution creates endless possibilities for new brands, Al Ries and Laura Ries
Aaker on branding, 20 principles that drive success, David Aaker
The complete idiot's guide to brand management, by Patricia F. Nicolino
The brandgym, a practical workout to grow your brand in a digital age, David Taylor
Brand aid, a quick reference guide to solving your branding problems and strengthening your market position, Brad Vanauken
The indestructible brand, crisis management in the age of social media, Venke Sharma, Hushidar Kharas
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Brand name products + Management
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Brand name products
Management
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