Coverart for item
The Resource Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani

Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers
Title
Winning your election the Wellstone way
Title remainder
a comprehensive guide for candidates and campaign workers
Statement of responsibility
Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Blodgett, Jeff
Dewey number
324.70973
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.B62 2008
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Lofy, Bill
http://library.link/vocab/subjectName
  • Wellstone, Paul David
  • Political campaigns
  • Campaign management
Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • 4.
  • Identifying your base, swing voters, and opponents through voter targeting
  • 5.
  • How to build your base and use it for direct voter contact
  • 6.
  • Using direct mail to reinforce your message and target specific voters
  • 7.
  • Reaching voters through paid advertising
  • 8.
  • Working with reporters and communicating your message through earned media
  • About this book
  • 9.
  • Raising money and knowing how to spend it
  • 10.
  • Getting to know your candidate and understanding your opponent
  • 11.
  • Maximizing the candidate's time with smart scheduling
  • 12.
  • Getting the most out of technology
  • 13.
  • The campaign manager : what it takes to run a successful race
  • Jeff Blodgett
  • 14.
  • Turning out our voters : getting out the vote
  • 15.
  • You won. Now what?
  • Acknowledgments
  • Index
  • 1.
  • Running to win : qualities of good candidates and managers
  • 2.
  • Writing a campaign plan and laying out a path to victory
  • 3.
  • Creating a message and delivering it to your audience
Control code
213599988
Dimensions
26 cm.
Extent
x, 289 pages
Isbn
9780816653331
Lccn
2008011082
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations
Label
Winning your election the Wellstone way : a comprehensive guide for candidates and campaign workers, Jeff Blodgett and Bill Lofy ; with Ben Goldfarb, Erik Peterson, and Sujata Tejwani
Publication
Note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
  • 4.
  • Identifying your base, swing voters, and opponents through voter targeting
  • 5.
  • How to build your base and use it for direct voter contact
  • 6.
  • Using direct mail to reinforce your message and target specific voters
  • 7.
  • Reaching voters through paid advertising
  • 8.
  • Working with reporters and communicating your message through earned media
  • About this book
  • 9.
  • Raising money and knowing how to spend it
  • 10.
  • Getting to know your candidate and understanding your opponent
  • 11.
  • Maximizing the candidate's time with smart scheduling
  • 12.
  • Getting the most out of technology
  • 13.
  • The campaign manager : what it takes to run a successful race
  • Jeff Blodgett
  • 14.
  • Turning out our voters : getting out the vote
  • 15.
  • You won. Now what?
  • Acknowledgments
  • Index
  • 1.
  • Running to win : qualities of good candidates and managers
  • 2.
  • Writing a campaign plan and laying out a path to victory
  • 3.
  • Creating a message and delivering it to your audience
Control code
213599988
Dimensions
26 cm.
Extent
x, 289 pages
Isbn
9780816653331
Lccn
2008011082
Media category
unmediated
Media MARC source
rdamedia.
Media type code
  • n
Other physical details
illustrations

Library Locations

  • Central LibraryBorrow it
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    37.971461 -87.565988
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    37.965908 -87.550480
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    37.961977 -87.488508
  • North Park BranchBorrow it
    960 Koehler Dr., Evansville, IN, 47710, US
    38.026947 -87.577202
  • Oaklyn BranchBorrow it
    3001 Oaklyn Dr., Evansville, IN, 47711, US
    38.010718 -87.511553
  • Red Bank BranchBorrow it
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    37.977988 -87.636409
  • Stringtown BranchBorrow it
    2100 Stringtown Rd., Evansville, IN, 47711, US
    37.996832 -87.555245
  • West BranchBorrow it
    2000 W Franklin St., Evansville, IN, 47712, US
    37.979875 -87.594773
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