Coverart for item
The Resource Winning elections in the 21st century, Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky

Winning elections in the 21st century, Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky

Label
Winning elections in the 21st century
Title
Winning elections in the 21st century
Statement of responsibility
Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky
Title variation
Winning elections in the twenty-first century
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
  • "A national cochair of the presidential campaign of Barack Obama when few thought he could ever be elected, Congresswoman Jan Schakowsky is here to tell you: Yes you can! And the book she recommends for candidates, campaign staff, volunteers, and citizens is Winning Elections in the 21st Century, a handbook for anyone who wants to know how campaigns are run and won today. Written by longtime political veterans, both former elected officials, Winning Elections is steeped in old-fashioned political know-how and savvy about the latest campaign techniques, methods, and strategies using social media, vote analytics, small donor online fundraising, and increasingly sophisticated microtargeting. Using examples from across the United States, the authors discuss the nuts and bolts of state and local races, as well as "best practices" in national elections. A successful campaign, they assert and evidence confirms, merges the new technology with proven techniques from the past, and their book helps candidates, students, and citizens consider all the opportunities and challenges that these tools provide--never losing sight of the critical role that personal contact plays in getting voters to the polls. At the heart of this book is the conviction that we need to win democracy along with elections. Accordingly Simpson and O'Shaughnessy write primarily about campaigns in which the maximum number of citizens participate, as opposed to those determined by a few wealthy individuals and interest groups. People power can prevail with the right candidates, issues, and support--and Winning Elections in the 21st Century shows how"--
  • "This how-to book on winning elections in the current environment saturated with new forms of communication--written by coauthors who possess both academic training in political science and practical experience gained from being former elected officials--uses examples from presidential and congressional campaigns, but focuses on guidance most applicable to the half million-plus races for local and state government elected offices that occur every six years in the U.S. As such, its greatest utility will be to the candidates and their staff, as well as in the college classrooms that focus on the practices culminating on election days throughout America. In addition to explaining how campaigns are really run, the authors raise fundamental questions about their impact on citizen participation and democracy itself"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Simpson, Dick W
Dewey number
324.70973
Illustrations
illustrations
Index
index present
LC call number
JK2283
LC item number
.S55 2016
Literary form
non fiction
Nature of contents
  • bibliography
  • handbooks
http://library.link/vocab/relatedWorkOrContributorName
O'Shaughnessy, Betty
http://library.link/vocab/subjectName
  • Political campaigns
  • Campaign management
  • POLITICAL SCIENCE / Political Process / Campaigns & Elections
  • POLITICAL SCIENCE / American Government / Local
  • POLITICAL SCIENCE / American Government / National
Label
Winning elections in the 21st century, Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
928490234
Dimensions
24 cm.
Extent
xii, 241 pages
Isbn
9780700622139
Lccn
2015044257
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
Label
Winning elections in the 21st century, Dick Simpson and Betty O'Shaughnessy ; foreword by US Congresswoman Jan Schakowsky
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 225-232) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
928490234
Dimensions
24 cm.
Extent
xii, 241 pages
Isbn
9780700622139
Lccn
2015044257
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations

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