The Resource The story of content: rise of the new marketing

The story of content: rise of the new marketing

Label
The story of content: rise of the new marketing
Title
The story of content: rise of the new marketing
Contributor
Subject
Genre
Language
eng
Summary
Technology has changed the game. Consumers can ignore advertising and marketing at will. To break through the clutter, brands need to tell remarkable stories worth listening to and become the media in the process
Member of
Cataloging source
Midwest
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
Credits note
Directed by Eric Leslie
Intended audience
Not rated
PerformerNote
David Meerman Scott, Andrew Davis, Robert Rose, Joe Pulizzi, Jay Baer, Julie Fleischer, Kirk Cheyfitz, Don Schultz, Doug Kessler, Todd Wheatland
http://library.link/vocab/relatedWorkOrContributorName
  • Scott, David Meerman
  • Davis, Andrew
  • Rose, Robert
  • Pulizzi, Joe
  • Baer, Jay
  • Fleischer, Julie
  • Cheyfitz, Kirk
  • Schultz, Don
  • Kessler, Doug
  • Wheatland, Todd
Runtime
44
Target audience
adult
Technique
live action
Label
The story of content: rise of the new marketing
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent.
Control code
MWT14278913
Dimensions
  • other
  • unknown
Extent
1 online resource (1 video file (approximately 44 min.))
Form of item
electronic
Governing access note
Digital content provided by hoopla
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
MWT14278913
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
Stock number
14278913
System details
Mode of access: World Wide Web
Video recording format
other
Label
The story of content: rise of the new marketing
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent.
Control code
MWT14278913
Dimensions
  • other
  • unknown
Extent
1 online resource (1 video file (approximately 44 min.))
Form of item
electronic
Governing access note
Digital content provided by hoopla
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Medium for sound
other
Other physical details
sound, color.
Publisher number
MWT14278913
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • other
  • remote
Stock number
14278913
System details
Mode of access: World Wide Web
Video recording format
other

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