Coverart for item
The Resource The new rules of marketing & PR : [how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly], David Meerman Scott

The new rules of marketing & PR : [how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly], David Meerman Scott

Label
The new rules of marketing & PR : [how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly]
Title
The new rules of marketing & PR
Title remainder
[how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly]
Statement of responsibility
David Meerman Scott
Creator
Contributor
Subject
Genre
Language
eng
Summary
A one-of-a-kind guide that includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process
Member of
Cataloging source
NTG
http://library.link/vocab/creatorName
Scott, David Meerman
Dewey number
658.8/72028546
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Sean Pratt
http://library.link/vocab/relatedWorkOrContributorName
Pratt, Sean
Series statement
Your coach in a box
http://library.link/vocab/subjectName
  • Internet marketing
  • Public relations
Label
The new rules of marketing & PR : [how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly], David Meerman Scott
Instantiates
Publication
Copyright
Note
  • Compact disc
  • Subtitle from container
  • "Revised and updated with new sections on social media."
Capture and storage technique
analog electrical storage
Carrier category
audio disc
Carrier category code
  • sd
Carrier MARC source
rdacarrier.
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
414211058
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Edition
Unabridged ; Rev. and Updated.
Extent
8 audio discs (9 hr., 30 min.)
Groove width / pitch
not applicable
Isbn
9781596592902
Media category
audio
Media MARC source
rdamedia.
Media type code
  • s
Other physical details
digital
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
Tape configuration
not applicable
Tape width
not applicable
Label
The new rules of marketing & PR : [how to use news releases, blogs, podcasting, viral marketing, and online media to reach buyers directly], David Meerman Scott
Publication
Copyright
Note
  • Compact disc
  • Subtitle from container
  • "Revised and updated with new sections on social media."
Capture and storage technique
analog electrical storage
Carrier category
audio disc
Carrier category code
  • sd
Carrier MARC source
rdacarrier.
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
414211058
Dimensions
4 3/4 in.
Dimensions
4 3/4 in. or 12 cm. diameter
Edition
Unabridged ; Rev. and Updated.
Extent
8 audio discs (9 hr., 30 min.)
Groove width / pitch
not applicable
Isbn
9781596592902
Media category
audio
Media MARC source
rdamedia.
Media type code
  • s
Other physical details
digital
Special playback characteristics
digital recording
Specific material designation
sound disc
Speed
1.4m. per second (discs)
Tape configuration
not applicable
Tape width
not applicable

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