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The Resource The dark art of pricing : deliberately pricing for profit, Andrew Gregson

The dark art of pricing : deliberately pricing for profit, Andrew Gregson

Label
The dark art of pricing : deliberately pricing for profit
Title
The dark art of pricing
Title remainder
deliberately pricing for profit
Statement of responsibility
Andrew Gregson
Creator
Author
Subject
Genre
Language
eng
Summary
Get your hands on the pricing strategies big businesses already use. For many business owners, the process of determining how to price products or services is akin to boiling eye of newt in a cauldron surrounded by wicked witches. But pricing is not magic, any more than selling is magic. The Dark Art of Pricing demystifies pricing for small- to medium-sized businesses. Pricing should be of the utmost importance to business owners because it is possible to use price strategies to engineer a deliberate profit. It is possible to drive sales and cut costs. An accountant can tell you how to cut costs. Sales trainers can help you improve sales. But what is often mostly ignored is pricing, and focusing on price allows you to find that sweet spot where you become the price leader because you are the best in your industry or area, and the go-to company because of the value you offer. Finding the right pricing strategy is, like developing a sales program, work. It takes testing and tweaking. But the "how" and "why" are buried in corporate vaults and academic journals, almost inaccessible to the average business owner. Author Andrew Gregson has started and owned five businesses including two franchises, and spent years consulting on profitability to small- and medium-sized businesses in North America. He simplifies the strategies that help business owners find ways to charge what they are really worth, drive larger profits, build wealth, and eventually attract buyers when the time comes to retire to a sandy beach
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Gregson, Andrew
Dewey number
658.8/16
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
Series statement
Business series
http://library.link/vocab/subjectName
  • Pricing
  • Profit
Target audience
adult
Label
The dark art of pricing : deliberately pricing for profit, Andrew Gregson
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT12636784
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781770405028
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT12636784
Specific material designation
remote
Stock number
12636784
System details
Mode of access: World Wide Web
Label
The dark art of pricing : deliberately pricing for profit, Andrew Gregson
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT12636784
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9781770405028
Isbn Type
(electronic bk.)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT12636784
Specific material designation
remote
Stock number
12636784
System details
Mode of access: World Wide Web

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