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The Resource The campaign manager : running and winning local elections, Catherine Shaw

The campaign manager : running and winning local elections, Catherine Shaw

Label
The campaign manager : running and winning local elections
Title
The campaign manager
Title remainder
running and winning local elections
Statement of responsibility
Catherine Shaw
Creator
Subject
Genre
Language
eng
Summary
"Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents a clear and concise, must-have handbook for navigating local campaigns. This handbook gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level. Updates to the fifth edition include an entirely new chapter on social media and its influence on campaigning, new coverage on how to put together a campaign plan, and a new appendix on how to campaign on a budget"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1955-
http://library.link/vocab/creatorName
Shaw, Catherine M.
Dewey number
324.70973
Illustrations
illustrations
Index
index present
Intended audience
1220
Intended audience source
Lexile
LC call number
JS395
LC item number
.S43 2014
Literary form
non fiction
Nature of contents
handbooks
http://library.link/vocab/subjectName
  • Local elections
  • Campaign management
  • POLITICAL SCIENCE / General
  • POLITICAL SCIENCE / American Government / Local
  • POLITICAL SCIENCE / Political Process / Campaigns & Elections
  • POLITICAL SCIENCE / Political Process / General
  • POLITICAL SCIENCE / Political Process / Political Advocacy
Label
The campaign manager : running and winning local elections, Catherine Shaw
Instantiates
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
858749528
Dimensions
23 cm.
Edition
Fifth edition.
Extent
xviii, 421 pages
Isbn
9780813348636
Isbn Type
(pbk.)
Lccn
2013035605
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
Label
The campaign manager : running and winning local elections, Catherine Shaw
Publication
Note
Includes index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
858749528
Dimensions
23 cm.
Edition
Fifth edition.
Extent
xviii, 421 pages
Isbn
9780813348636
Isbn Type
(pbk.)
Lccn
2013035605
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations

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