The Resource The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands
The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands
Resource Information
The item The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.This item is available to borrow from all library branches.
Resource Information
The item The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Evansville Vanderburgh Public Library.
This item is available to borrow from all library branches.
- Summary
- Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate faȧde in the tradition of Fast Food Nation and No Logo-and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all
- Language
- eng
- Extent
- 1 online resource.
- Isbn
- 9781629140759
- Label
- The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands
- Title
- The Greenwash Effect
- Title remainder
- Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands
- Language
- eng
- Summary
- Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution," and McDonald's has painted its golden arches green. Facebook has even "friended" Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate faȧde in the tradition of Fast Food Nation and No Logo-and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all
- Cataloging source
- Midwest
- http://bibfra.me/vocab/lite/collectionName
- hoopla (Digital media service)
- http://library.link/vocab/creatorName
- Pearse, Guy
- Dewey number
-
- 333.79
- 333.794
- Index
- no index present
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- International business enterprises
- Industrial management
- Environmental management
- Social responsibility of business
- Deception
- Target audience
- adult
- Label
- The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Control code
- MWT12357021
- Dimensions
- unknown
- Extent
- 1 online resource.
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Isbn
- 9781629140759
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Publisher number
- MWT12357021
- Specific material designation
- remote
- Stock number
- 12357021
- System details
- Mode of access: World Wide Web
- Label
- The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands
- Link
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier.
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent.
- Control code
- MWT12357021
- Dimensions
- unknown
- Extent
- 1 online resource.
- Form of item
-
- online
- electronic
- Governing access note
- Digital content provided by hoopla
- Isbn
- 9781629140759
- Isbn Type
- (electronic bk.)
- Media category
- computer
- Media MARC source
- rdamedia.
- Media type code
-
- c
- Publisher number
- MWT12357021
- Specific material designation
- remote
- Stock number
- 12357021
- System details
- Mode of access: World Wide Web
Library Locations
-
Central LibraryBorrow it200 SE Martin Luther King Jr. Blvd., Evansville, IN, 47713, US37.971461 -87.565988
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Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/The-Greenwash-Effect--Corporate-Deception/FfDYXBjd0L4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/The-Greenwash-Effect--Corporate-Deception/FfDYXBjd0L4/">The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.evpl.org/portal/The-Greenwash-Effect--Corporate-Deception/FfDYXBjd0L4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.evpl.org/portal/The-Greenwash-Effect--Corporate-Deception/FfDYXBjd0L4/">The Greenwash Effect : Corporate Deception, Celebrity Environmentalists, and What Big Business Isn't Telling You about Their Green Products and Brands</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.evpl.org/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.evpl.org/">Evansville Vanderburgh Public Library</a></span></span></span></span></div>
