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The Resource Social media metrics, How to Measure and Optimize Your Marketing Investment, David Meerman Scott and Jim Sterne

Social media metrics, How to Measure and Optimize Your Marketing Investment, David Meerman Scott and Jim Sterne

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Contributor
Summary
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Having more Twitter followers or Facebook friends than the competition might not result in value. Read this book to determine which social media efforts are working for you, where to allocate more social media resources, and how to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication
Language
eng
Work
Instance
Label
Social media metrics, How to Measure and Optimize Your Marketing Investment
Title
Social media metrics
Title number
How to Measure and Optimize Your Marketing Investment
Statement of responsibility
David Meerman Scott and Jim Sterne
Creator
Contributor
Subject
Genre
Language
eng
Summary
Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. A shift in philosophy, a modification in strategy, and brand new metrics are the keys to marketing success in this interconnected world. While other books explain why social media is critical and how to go about participating, this book focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Having more Twitter followers or Facebook friends than the competition might not result in value. Read this book to determine which social media efforts are working for you, where to allocate more social media resources, and how to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired. Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication
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Accompanying matter
technical information on music
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorName
Scott, David Meerman
Form of composition
not applicable
Format of music
not applicable
Literary text for sound recordings
other
PerformerNote
Read by Dan John Miller
http://library.link/vocab/relatedWorkOrContributorName
Miller, Dan John
Series statement
New Rules Social Media
Series volume
bk. 3
http://library.link/vocab/subjectName
Business
Target audience
adult
Transposition and arrangement
not applicable
Label
Social media metrics, How to Measure and Optimize Your Marketing Investment, David Meerman Scott and Jim Sterne
Link
Instantiates
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
MWT13696765
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (5hr., 31 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469084589
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
digital.
Publisher number
MWT13696765
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
13696765
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable
Label
Social media metrics, How to Measure and Optimize Your Marketing Investment, David Meerman Scott and Jim Sterne
Link
Publication
Distribution
Antecedent source
unknown
Capture and storage technique
digital storage
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
not applicable
Configuration of playback channels
unknown
Content category
spoken word
Content type code
  • spw
Content type MARC source
rdacontent.
Control code
MWT13696765
Dimensions
  • not applicable
  • unknown
Edition
Unabridged.
Extent
1 online resource (1 audio file (5hr., 31 min.))
File format
unknown
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Groove width / pitch
not applicable
Isbn
9781469084589
Kind of cutting
not applicable
Kind of disc cylinder or tape
not applicable
Kind of material
unknown
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
digital.
Publisher number
MWT13696765
Quality assurance targets
unknown
Reformatting quality
access
Sound
sound
Special playback characteristics
digital recording
Specific material designation
  • other
  • remote
Speed
other
Stock number
13696765
System details
Mode of access: World Wide Web
Tape configuration
not applicable
Tape width
not applicable

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