The Resource Shoe dog : a memoir by the creator of Nike, Phil Knight

Shoe dog : a memoir by the creator of Nike, Phil Knight

Label
Shoe dog : a memoir by the creator of Nike
Title
Shoe dog
Title remainder
a memoir by the creator of Nike
Statement of responsibility
Phil Knight
Creator
Author
Subject
Genre
Language
eng
Summary
  • "In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business--a business that would be dynamic, different. Knight details the many risks and daunting setbacks that stood between him and his dream--along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything"--
  • "Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike's annual sales top $30 billion. In this Age of Startups, Knight's Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it's one of the few icons instantly recognized in every corner of the world. But Knight, the man behind the swoosh, has always been a mystery. Now, for the first time ever, in a memoir that's candid, humble, startling, funny, and beautifully crafted, he tells his story at last. He begins with his crossroads moment: twenty-four years old, backpacking around the world, wrestling with life's Great Questions, he decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers--as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers. Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sport, they created a brand, and a culture, that changed everything"--
Title
Shoe dog
Creator
Summary
The influential founder and CEO of Nike shares the inside story of the company's early days as an intrepid startup and its evolution to one of the world's most iconic and profitable brands, offering insights into his own experiences as a young man who envisioned a company that would be run in atypical ways
Subject
Genre
Tone
Writing style
Assigning source
  • Provided by publisher
  • Provided by publisher
Biography type
autobiography
http://library.link/vocab/ext/novelist/bookUI
10481640
Cataloging source
DLC
Dewey number
  • 338.7/68876092
  • B
Index
no index present
LC call number
HD9992.U52
LC item number
K555 2016
Literary form
non fiction
Target audience
adult
http://bibfra.me/vocab/lite/titleRemainder
a memoir by the creator of Nike
http://library.link/vocab/ext/novelist/titleRemainder
a memoir by the creator of Nike
http://library.link/vocab/ext/novelist/titleStatement
Phil Knight
Label
Shoe dog : a memoir by the creator of Nike, Phil Knight
Publication
http://library.link/vocab/branchCode
  • ALL_BRANCHES
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Control code
945804148
Dimensions
24 cm.
Edition
First Scribner hardcover edition.
Extent
386 pages
Isbn
9781501135910
Isbn Type
(hardback)
Lccn
2016010080
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
http://library.link/vocab/recordID
.b26854752

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