Coverart for item
The Resource If you're in a dogfight, become a cat!: : strategies for long-term growth, Leonard Sherman

If you're in a dogfight, become a cat!: : strategies for long-term growth, Leonard Sherman

Label
If you're in a dogfight, become a cat!: : strategies for long-term growth
Title
If you're in a dogfight, become a cat!:
Title remainder
strategies for long-term growth
Statement of responsibility
Leonard Sherman
Creator
Author
Subject
Genre
Language
eng
Summary
When Yellow Tail wines launched in 2001, they battled 6,500 other wineries for a share of the American market. By 2007, Yellow Tail sales in the United States exceeded the sales of all French wineries combined. How did this new business enter such a crowded market and succeed? If You're in a Dogfight, Become a Cat! explains how businesses such as Yellow Tail survive and thrive in industries embroiled in "dogfights," intense competition among established companies for a small piece of the market. Leonard Sherman, a longtime business consultant and faculty member at Columbia Business School, has developed a three-part strategy based on years of consulting for such companies as Audi, Toyota, and United Technologies. His advice: compete on different terms to attract new customers. FedEx, Apple, Southwest Airlines, and Starbucks have thrived as cats by differentiating their businesses, aligning their goals and practices, and continuously innovating their products. Rather than compete head-on with other PC manufacturers, Apple introduced a new category of tablet devices to unlock latent demand for mobile computing. Yellow Tail turned beer- and liquor-lovers on to casual, inexpensive, drinkable wines through youthful packaging. In this book, managers of companies big and small encounter dozens of model strategies for product design and forward-thinking organization that have resulted in real long-term, profitable growth
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorDate
1956-
http://library.link/vocab/creatorName
Sherman, Len
Dewey number
658.4/012
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Strategic planning
  • Industrial management
Target audience
adult
Label
If you're in a dogfight, become a cat!: : strategies for long-term growth, Leonard Sherman
Link
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT11823249
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780231542821
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT11823249
Specific material designation
remote
Stock number
11823249
System details
Mode of access: World Wide Web
Label
If you're in a dogfight, become a cat!: : strategies for long-term growth, Leonard Sherman
Link
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT11823249
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780231542821
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT11823249
Specific material designation
remote
Stock number
11823249
System details
Mode of access: World Wide Web

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