Coverart for item
The Resource Competing against luck : the story of innovation and customer choice, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

Competing against luck : the story of innovation and customer choice, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

Label
Competing against luck : the story of innovation and customer choice
Title
Competing against luck
Title remainder
the story of innovation and customer choice
Statement of responsibility
Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Creator
Subject
Genre
Language
eng
Summary
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights. After years of research, Christensen has come to one critical conclusion: our long held maxim-that understanding the customer is the crux of innovation-is wrong. Customers don't buy products or services; they "hire" them to do a job. Understanding customers does not drive innovation success, he argues. Understanding customer jobs does. The "Jobs to Be Done" approach can be seen in some of the world's most respected companies and fast-growing startups, including Amazon, Intuit, Uber, Airbnb, and Chobani yogurt, to name just a few. But this book is not about celebrating these successes-it's about predicting new ones. Christensen contends that by understanding what causes customers to "hire" a product or service, any business can improve its innovation track record, creating products that customers not only want to hire, but that they'll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts. This book carefully lays down Christensen's provocative framework, providing a comprehensive explanation of the theory and why it is predictive, how to use it in the real world-and, most importantly, how not to squander the insights it provides
Member of
Cataloging source
Midwest
http://bibfra.me/vocab/lite/collectionName
hoopla (Digital media service)
http://library.link/vocab/creatorDate
1952-2020
http://library.link/vocab/creatorName
Christensen, Clayton M.
Dewey number
658.4
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
Business
Target audience
adult
Label
Competing against luck : the story of innovation and customer choice, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Link
Instantiates
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT12389018
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780062435637
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT12389018
Specific material designation
remote
Stock number
12389018
System details
Mode of access: World Wide Web
Label
Competing against luck : the story of innovation and customer choice, Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Link
Publication
Distribution
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Control code
MWT12389018
Dimensions
unknown
Extent
1 online resource.
Form of item
  • online
  • electronic
Governing access note
Digital content provided by hoopla
Isbn
9780062435637
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Publisher number
MWT12389018
Specific material designation
remote
Stock number
12389018
System details
Mode of access: World Wide Web

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