Coverart for item
The Resource Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione

Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione

Label
Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery
Title
Brewing up a business
Title remainder
adventures in beer from the founder of Dogfish Head Craft Brewery
Statement of responsibility
Sam Calagione
Creator
Subject
Genre
Language
eng
Summary
"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms."--Provided by publisher
Cataloging source
CDX
http://library.link/vocab/creatorDate
1969-
http://library.link/vocab/creatorName
Calagione, Sam
Dewey number
338.7/6634209751
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9397.D644
LC item number
C35 2011eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Dogfish Head Craft Brewery
  • Dogfish Head Craft Brewery
  • Microbreweries
  • Entrepreneurship
  • Small business
  • Entrepreneurship
  • Microbreweries
  • Small business
  • BUSINESS & ECONOMICS / Entrepreneurship
  • Delaware
Label
Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione
Link
Instantiates
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Foreword: The Passion Of The Individual. -- Preface. -- Introduction. -- Chapter 1 The Unconventional Beginnings Of An Entrepreneur. -- Chapter 2 Business From The Inside Out. -- Chapter 3 Keeping Your Balance. -- Chapter 4 Creating A Business Offering. -- Chapter 5 Crafting A Brand In A Cookie-Cutter World. -- Chapter 6 Marketing On A Small -- Business Budget. -- Chapter 7 Publicity Stunts (Are Poorly Named). -- Chapter 8 Stalking The Killer App. -- Chapter 9 Selling Distinction, Specialization, And Variety. -- Chapter 10 Cash Is King (Well, Sort Of). -- Chapter 11 Leadership. -- Chapter 12 Effectively Managing Coworkers. -- Chapter 13 Working Toward Irrelevance. -- Chapter 14 To Small-Business Success
Control code
ocn705515423
Dimensions
unknown
Edition
Rev. & updated.
Extent
1 online resource (xxii, 274 pages, 8 unnumbered pages of plates)
Form of item
online
Isbn
9781118061855
Isbn Type
(ebk)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Stock number
  • 299016
  • 6F20B4EF-6C13-4E98-8C68-CC4E43C6DEE6
Label
Brewing up a business : adventures in beer from the founder of Dogfish Head Craft Brewery, Sam Calagione
Link
Publication
Copyright
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier.
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent.
Contents
Foreword: The Passion Of The Individual. -- Preface. -- Introduction. -- Chapter 1 The Unconventional Beginnings Of An Entrepreneur. -- Chapter 2 Business From The Inside Out. -- Chapter 3 Keeping Your Balance. -- Chapter 4 Creating A Business Offering. -- Chapter 5 Crafting A Brand In A Cookie-Cutter World. -- Chapter 6 Marketing On A Small -- Business Budget. -- Chapter 7 Publicity Stunts (Are Poorly Named). -- Chapter 8 Stalking The Killer App. -- Chapter 9 Selling Distinction, Specialization, And Variety. -- Chapter 10 Cash Is King (Well, Sort Of). -- Chapter 11 Leadership. -- Chapter 12 Effectively Managing Coworkers. -- Chapter 13 Working Toward Irrelevance. -- Chapter 14 To Small-Business Success
Control code
ocn705515423
Dimensions
unknown
Edition
Rev. & updated.
Extent
1 online resource (xxii, 274 pages, 8 unnumbered pages of plates)
Form of item
online
Isbn
9781118061855
Isbn Type
(ebk)
Media category
computer
Media MARC source
rdamedia.
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Stock number
  • 299016
  • 6F20B4EF-6C13-4E98-8C68-CC4E43C6DEE6

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